Email Automation & Lifecycle Marketing
We design the email journeys your customers should get (welcome, nurture, onboarding, win-back, post-purchase) and let AI write and personalise them from your real data. Campaigns go out on time, segments stay fresh, and a person approves anything sensitive. You get a system, not another monthly to-do.
Sending a newsletter is easy. Sending the right message to the right person at the right moment, every day, without a team doing it by hand, is the hard part. That is a system: triggers from your CRM or store, segments that update themselves, content generated in your voice and reviewed by you.
We build that system in the tool you already use (Klaviyo, Mailchimp, Brevo, HubSpot, ActiveCampaign) and connect it to the data that should drive it.
- Audit what you send today. Flows, segments, deliverability and the data you already have. We find the gaps and quick wins.
- Design the journeys. Triggers, timing, content and goals for each lifecycle stage, written down before anything is built.
- Build and connect. Flows built in your platform, data synced from CRM and store, AI content with your approval rules.
- Measure and tune. Monthly review of opens, clicks, revenue and unsubscribes; copy and timing adjusted from the numbers.
- Shopify or WooCommerce brand: complete lifecycle flows in Klaviyo with AI-written variations
- B2B SaaS: trial onboarding and upgrade nudges driven by product usage
- Agency: newsletter produced weekly from blog and social content, approved in Slack
- Course creator: launch sequences and evergreen funnels that adapt to engagement
- Local services: appointment reminders, follow-ups and review requests
- Win-back campaign for customers inactive for ninety days
Klaviyo · Mailchimp · Brevo · HubSpot · ActiveCampaign · MailerLite · Customer.io · Shopify · WooCommerce · n8n · Make.com · Claude · OpenAI. We choose the tool that fits your stack and budget; you own every account.
- Every customer gets a relevant message without anyone scheduling it
- More revenue from the list you already have
- Cleaner data and fewer unsubscribes from irrelevant sends
- Hours back every week for your marketing team
Do you write the emails or does the AI?
AI drafts in your voice from your products, data and examples. You set the approval rules: fully automatic for routine sends, human review for anything sensitive.
Which platform should we use?
Usually the one you have. For e-commerce we lean towards Klaviyo; for B2B, HubSpot or ActiveCampaign; for lean teams, Brevo or MailerLite. We will tell you if a switch is worth it.
What about deliverability?
We set up authentication (SPF, DKIM, DMARC), warm-up where needed and list hygiene, and we monitor it monthly.
How does this relate to cold outreach?
Lifecycle email goes to people who already know you. Cold outreach is a separate service with its own tools and rules; we often run both together.
How soon will we see results?
Core flows are usually live within two to four weeks, and revenue from flows shows up in the first month of sending.
Share your current platform and one goal. We will map the journeys that get you there.
Related services: AI Cold Outreach & Lead Generation · CRM & AI Integrations · AI Content & Social Media Automation · All services
